Carlos Valdecantos's Page

In these fast-changing and turbulent times, businesses are facing an uncertain future and conventional business models may no longer be viable. Many management teams will need to re-assess their operations and consider a number of possible scenarios.

As explained before in several articles in this blog, mmC Group thinks nobody can predict what is likely to happen to the overall economy, or indeed, the impact the current downturn may have on the telecom (or any other) industry or on a particular… Continue

As explained in my previous post related to Green Telecom, energy consumption is one of the leading drivers of operating expenses for both fixed and mobile network operators. Reliable access to electricity is limited in many developing countries that are currently the high-growth markets for telecommunications.

It’s been a long time until telecom’s carbon footprint has been a hot topic in the industry. Without preventive measures, it is expected to increase dramatically in the coming years reac… Continue

Reading today that Safaricom has launched a tariff that is expected to renew price wars in Kenya (something more than often and common in the industry), I would like to share our experience in value propositions definition around dynamic discount tariffing.

As explained before in our previous post related to what operators are doing with their excess of capacity, Safaricom has launched a tariff to allow its subscribers to have special discounts based on time of calling and location. This offer… Continue

I’ve just come from the middle east, visiting different markets where we’ve seen huge pricing competition battles among operators. One of my clients requested my point of view on pricing and how to fight in such a pricing war. Here it is.

Few levers have as much power to influence profitability as pricing does. For a typical company, a 1 percent increase in price boosts profits two to three times as much as a 1 percent increase in sales volume. Mobile operators have to improve both pricing stra… Continue